WordPress website B2B that generates enquiries

This WordPress website B2B project transformed Peroni Ruggero Srl’s online presence: from a static brochure to a measurable lead acquisition tool, optimised for organic search in the industrial machinery for luxury packaging sector.

Context

This WordPress website B2B project started in 2020, when Peroni Ruggero Srl needed to compete online in the industrial machinery sector for luxury packaging. The company had an outdated website with no SEO strategy, no conversion tracking and no clear user journey for potential buyers. The goal was to build a WordPress website B2B that could rank for strategic keywords and convert organic traffic into qualified product enquiries.

The problem

Peroni Ruggero’s website was static, not optimised for search engines, and didn’t generate product enquiries in a measurable way. No SEO strategy, no clear CTAs, no conversion monitoring system. The website existed as a digital business card, but wasn’t actively working for the company.

The approach

Complete redesign of the information architecture, starting from the analysis of real search queries in the sector. Each product page was structured with: technical description, key benefits, contact CTA. Texts were rewritten to balance clarity for the user and optimisation for search engines.

On-page SEO optimisation with SEMrush: keyword research, rewriting title tags and meta descriptions for each product page, image optimisation. Strategic CTA placement on the homepage and product pages. Google Search Console integration for monitoring organic performance. Conversion tracking with Google Analytics GA4, with custom events to track contact form clicks and quote requests.

The result

+67% growth in product enquiries via website in the first year.
First-page Google ranking for strategic sector keywords.
GA4 data confirmed the growth: increased average time on product pages, reduced bounce rate, increased sessions from organic search. Fully responsive site optimised for desktop, tablet and mobile.

What I learned

In B2B industrial sectors, the website is not just a showcase: it’s the first touchpoint with potential clients who don’t know you yet. The difference between a website that converts and one that doesn’t lies in the details: a clear CTA on the product page, a title optimised for real sector keywords, a logical navigation path.

GA4 monitoring changed the way we evaluate the website: not just visits, but trackable contact requests, most visited product pages, user journeys. This allowed for iterative optimisation over time, intervening on low-engagement pages and boosting those already performing well.

On-page SEO is not a one-time operation: it’s a continuous process. After the initial redesign, I continued to monitor keywords, update meta tags and optimise content based on Google Search Console data. This incremental approach ensured consistent improvement in organic rankings over time.

The project was built entirely on WordPress, the world’s most used CMS for B2B company websites.

WordPress · Google Analytics GA4 · Google Search Console · SEMrush · Adobe XD