Spotify Covers, a Gold Record
Art direction and design for independent music artists
3
Artists worked with
7+
Covers created
1
Gold Record in Italy
Music art direction for independent artists — from concept to file ready for Spotify, parallel to my B2B communication work.
Context
Private commission work. A radically different context from industrial B2B — young audience, social media aesthetics, limited budget — but the same principle: every visual identity must communicate something precise and recognizable.
The work: music art direction projects
167 Gang ft. Baby Gang — Single “Baby Gang”. Cover with photographic compositing and digital illustration in urban style. The single was certified Gold Record in Italy.
JacksonT — Three singles on Spotify: Anime Prunk, STAR, Equilibrio. Consistent aesthetic across releases, defined color palette, photographic compositing and digital illustration.
Marco Male — Album “Ouverture”. Minimalist concept: a rose on a dark background. Visual clarity, immediate impac
The approach
For each project: brief with the artist, reference research, 2–3 visual concepts, revisions and delivery of files optimized for streaming platforms.
The materials
The result
The single “Baby Gang” reached Gold Record certification in Italy — making the cover visible on millions of streams. For JacksonT, the consistent aesthetic across three singles helped build a recognizable artistic identity on Spotify.
What I learned
Working on creative briefs radically different from industrial ones strengthened my ability to adapt visual language to context and audience. Art direction with budget constraints demands sharp choices and immediate visual hierarchy.
Next project → Logo design
Adobe Illustrator · Adobe Photoshop · Adobe InDesign