Work

This digital communication portfolio collects projects developed over six years of B2B work, all built for Peroni Ruggero Srl — a company that manufactures industrial machinery for luxury packaging.

Each case study starts from a real problem and is measured with concrete data: LinkedIn followers grown from 200 to 2,500, a 58.3% open rate on post-event newsletters, +67% in product enquiries. This digital communication portfolio doesn’t just document results — it shows the process, the method and the choices that made those results possible.

From brand identity to email marketing, from technical illustration to social strategy — every project was developed independently, with full creative and strategic ownership. A digital communication portfolio built in a technical, international and visually impactful sector

How each project is built

Every project in this digital communication portfolio follows the same approach: a clear brief, a documented process, a measurable result.

I don’t work on generic briefs. Each project starts from a specific business need — increasing LinkedIn visibility, communicating a complex product to international clients, building a visual identity that lasts.

The industrial B2B sector sets precise constraints: technical communication that must also be visually effective, content that must reach decision-makers in international markets. This context shaped a method that combines design, strategy and data analysis.

Each case study documents context, process and results — so you can understand not just what I did, but how and why. For reference on visual communication, I regularly consult Adobe Creative resources.