Drawing before communicating
Digital illustrations and portraits — the artistic root behind the work
Before digital marketing, there was drawing. Years at the International School of Comics in Turin, specialising in illustration and comics — thousands of hours learning how composition, light, and the character of a face work.
This background isn’t separate from the professional work — it’s what makes it different.
The training
From 2012 to 2016 I attended the International School of Comics in Turin, one of the most recognised illustration and comics schools in Italy. The programme covered artistic anatomy, perspective, colour theory, visual storytelling, character design and both traditional and digital techniques. A rigorous technical training that built a method: observe first, draw second.
What I produce
The works on this page are personalised portraits and character illustrations — commissioned or personal — produced with a Wacom graphic tablet, Adobe Photoshop, Adobe Illustrator and Procreate.
Every digital illustration starts with a study phase: proportions, colour palette, composition, expression. Even for an apparently simple portrait, the difference between a mediocre result and one that truly captures a person lies in the details — the way light falls on an eyebrow, the consistency between background and subject, the overall compositional balance
How it helps professional work
Every communication project I work on carries this sensibility: attention to proportion, visual hierarchy, the weight of every element. When I design a brand book, I build a colour palette with the same care I use when choosing the tones of a portrait. When I create technical illustrations for industrial machinery, I apply the same compositional principles learned from drawing human figures.
It’s not a separate hobby — it’s the foundation. The same attention to visual detail runs through every piece of technical illustration B2B I have produced for Peroni Ruggero Srl.
Next project → Public Relations & Press Office
Wacom graphic tablet · Photoshop · Illustrator · Procreate