Public Relations & Press Office

Context

2012–2013, Laboratorio Comunicazione. The work: building buzz around film releases, cultural events and product launches for clients like Warner Bros, Ubisoft and Lucca Comics & Games.

The problem

Every project was different. A Blu-Ray release, a video game set during the American Revolution, a trade fair trying to break its own attendance record. Writing a press release wasn’t enough — I had to find the story angle that journalists actually wanted to tell.

The approach

Per ogni cliente ho cercato il gancio narrativo, non il prodotto.

For each client, I looked for the narrative hook — not the product.

For Assassin’s Creed III, I didn’t pitch the video game — I organised the largest historical reenactment of the Battle of Bunker Hill ever staged in Europe: 200 soldiers from the United States and several European countries, four cannons, sixty minutes of battle at the walls of Lucca.

For the Blade Runner Blu-Ray release, I didn’t announce the disc — I brought Rutger Hauer to a Feltrinelli bookstore to perform the “Tears in Rain” monologue live, sharing the story behind one of cinema’s most iconic scenes.

For The Dark Knight Rises, I didn’t organise a premiere — I hosted an event in Milan to honour Italy’s most heroic police officer, who had saved a child from drowning, with journalists and public figures in attendance.

I wrote and distributed press releases, managed press accreditation, coordinated press conferences — including one with director Giuseppe Tornatore for The Best Offer — and monitored media coverage with Google Alerts for client reporting.